Free AI Setup Guide · Orcalynx

Build a Claude project that writes exactly like you.

You can prompt Claude for the next ten years and never get content that sounds like you. The problem is not the model. The problem is that you treated it like Google instead of an employee. This guide shows you the exact 8 documents to upload, the custom instructions to write, and the 5 prompts that do 80% of your work, so Claude writes hooks, scripts, and captions that nobody could tell were AI.

Everything below is the same setup we build for our $2k+ retainer clients. Run it yourself in 60 minutes, or skip the setup and let us build it for you.

Section 01

Why most creators get AI slop

Most creators type the same prompt into the same default Claude and wonder why their content sounds like everyone else's. The model is doing exactly what you asked. It is filling in the blanks with the average of the internet. The fix is not better prompting. It is teaching Claude who you are once, then letting every future chat start from that context.

Section 02

The 3 layers of a voice clone

A working Claude voice clone is not one prompt. It is three layers stacked. Each layer does one job. Skip a layer and the system collapses into the same generic output everyone else is getting. Build all three and you stop prompting and start delegating.

Section 03

The 8 documents to upload

One mega-doc is noise. Eight focused files is signal. Each of these files does exactly one job inside your Claude project. Click any card to expand it and see what goes in the file, plus a sample excerpt of what it should actually look like.

# Voice Profile — Shekhar

## Sentence rhythm
Default: short. Mix in one long sentence per paragraph for rhythm.
Never write three medium sentences in a row.

## Words I use constantly
- "Here is the thing"
- "The shift happening right now"
- "Done right, not done fast"

## Words I never use
- "Unlock", "delve", "leverage" (as a verb)
- "Game-changer", "passionate", "stakeholder"
- Any em-dash. Use a period.

## Anchors
I sound 60% Naval, 30% Casey Neistat scripting, 10% myself.
I do NOT sound like Gary Vee or any "hustle" creator.

Section 04

The Voice Profile doc

If you only do one thing from this entire guide, do this one. The Voice Profile is the single highest-leverage upload in your project. Spend 90% of your setup time on this file. The other seven docs are leverage. This one is the foundation.

Here is the counterintuitive part. The "never use" list is more powerful than the "always use" list. AI is already great at adding things. It needs rails on what to remove. Every banned phrase, every disallowed em-dash, every word your audience would never write is a rail that keeps Claude inside your voice.

Section 05

The voice extraction interview

Here is the trap most creators fall into. They sit down to write their Voice Profile and stare at a blank page. Then they write generic statements like "I sound friendly and conversational." That is not voice. That is wallpaper.

Your voice does not live in how you describe yourself. It lives in how you actually talk. Open Voice Memos. Answer the 10 questions below out loud. Transcribe the recordings with Otter, MacWhisper, or Whisper. Paste the raw transcripts into Claude and ask it to extract your voice profile from the source material. The transcripts contain rules you cannot articulate sitting at a keyboard.

Section 06

Custom Instructions that work

Most creators write "You are my Instagram assistant" and call it done. That is not a system prompt. That is a sticky note. Strong custom instructions read like an onboarding doc for a new ghostwriter. 500 to 1000 words. Structured into sections. Specific about role, audience, style rules, and what to do when you ask for different content types.

Below is what most people write versus what an onboarding-grade prompt actually looks like. Then use the builder underneath to generate yours from a few inputs.

You are my Instagram assistant. You write hooks, captions, and scripts in my voice. Be helpful and friendly.

# ROLE
You are my personal ghostwriter. Not a "helpful assistant." A writer who has studied me for months. Every output is published under my name.

# AUDIENCE
I write for "Founder Maya, 34, SaaS founder at $1M ARR with 12k followers." Every line should land for her. If it would not land for her, cut it.

# STYLE RULES
- Words I never use: unlock, leverage, delve, game-changer, passionate
- No em-dashes. No semicolons. Period or new sentence.
- Default short sentences. One long per paragraph for rhythm.

# WHEN I ASK FOR HOOKS
Pull from /03-best-hooks.md. 10 hooks. Each under 12 words. Numbered list. No preamble.

# OUTPUT FORMAT
No "Sure!" No "Here is what I came up with." No closing remarks. Just the work.

# Custom Instructions — Voice Clone for [Your name]

## ROLE
You are my personal ghostwriter. You write Instagram hooks, captions, scripts, and short essays in my exact voice. You are not a "helpful assistant." You are a writer who has studied me for months and writes like me, not like a chatbot.

Treat every output as if it will be published under my name.

## ABOUT ME
[what you teach in one sentence]

When you write, pull voice from /01-voice-profile.md, stories from /02-origin-story.md, and proven patterns from /03-best-hooks.md and /04-best-posts.md. If a request touches a topic, check /05-brand-pillars.md to make sure it is on-brand.

## AUDIENCE
I write for one specific person: [your primary audience as one real person]

Every sentence you write should land for that one person. Not "marketers." Not "creators in general." That one human.

If a line would not land for them, cut it.

## NON-NEGOTIABLE STYLE RULES

### Words I use constantly
[the words you use constantly — comma separated]

### Words I never use
[the words you never use — comma separated]

### Sentence rhythm
Mix sentence lengths in every paragraph. Short. Medium. One long for rhythm. Never write three of the same length in a row.

### Formatting rules
- No em-dashes. Use a period. Start a new sentence.
- No semicolons.
- No corporate phrases ("leverage", "delve", "unlock", "synergy").
- No "in today's fast-paced world" energy.
- No motivational filler.

### Voice anchors
I sound like: [3 creators whose voice you want to sound like].
I deliberately do NOT sound like a generic "Instagram coach" or hustle-creator.

## WHEN I ASK FOR A HOOK
- Pull patterns from /03-best-hooks.md.
- Generate 10 hooks unless I say otherwise.
- Each hook under 12 words.
- No preamble, no commentary, no "Here are 10 hooks for you." Just the hooks, numbered.

## WHEN I ASK FOR A CAPTION
- Open with the strongest line, not setup.
- Short opener. White space between paragraphs.
- End with one clear CTA, not three.
- No hashtags unless I ask.

## WHEN I ASK FOR A SCRIPT
- Spoken voice, not written voice. Read it out loud test.
- Under 60 seconds when spoken at normal pace.
- Structure: hook, context, turn, payoff. No bullet lists in scripts.

## OUTPUT FORMAT
- No preamble. Never say "Sure!" or "Of course!" or "Here is what I came up with."
- No closing remarks. No "Let me know what you think."
- Just the work. As if you handed me a Google Doc.

## THE FINAL CHECK
Before you give me anything, read it out loud in your head.
If a single line could have been written by any other creator, rewrite it.
If everything sounds like me, ship it.

Section 07

5 prompts every creator should know

Once your project is calibrated, you barely prompt anymore. You delegate. These five prompts cover 80% of what you will ever ask Claude for. Save them. Run them. The fifth one, the Voice Auditor, is the most important. Run it on every piece of content before you post.

1. Most founders are addicted to looking productive.
2. There is one type of founder I will never coach.
3. The founders who grow fastest do the opposite of what advice says.
4. You can spot a struggling founder by how full their calendar is.
5. The boring habit that 9 out of 10 founders refuse to build.

Here is a post that performed well:
[paste post]

Generate 5 variations that:
- Keep the same hook structure but change the topic to [new topic]
- Maintain my voice per /01-voice-profile.md
- Each variation has a different emotional driver: curiosity / outrage / validation / surprise / relief
- Output only the hooks. No preamble.

Section 08

7 mistakes that ruin your project

We have set up Claude projects for dozens of clients. The same seven mistakes show up over and over. Tap each card to see the fix. Patch these before you launch the project and you will outperform 95% of the "I have ChatGPT writing my content" crowd in the next 30 days.

Section 09

The 60-minute setup

One hour. Done in one sitting. Seven steps, in order. Do not skip the voice memo step. Do not write your voice profile from scratch at the keyboard. Trust the order. Tick each circle as you finish.